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In a Major Shift, Marketers Being Tapped as Presidents

Sunday, May 21 2017

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Written by CMO Tech News

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Dick’s Sporting Goods recently promoted CMO Lauren Hobart to president, which illustrates how brands are increasingly turning to marketers for leadership positions. So reports AdAge.

The increasing practice of promoting marketers to the positions of CEO and president represent a stronger focus on customers, says Jay Haines, founder of search agency Grace Blue.

Read the full article from AdAge.

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