Millennials tend to be the most active, with 56% of the group having complained about, or called out, brands.
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Social Media is Holding Brands Accountable
In a recent study by Sprout Social, 81% of U.S. consumers said they believe social media is holding brands accountable and only 8% of individuals said they wouldn’t post concerns online if they saw inappropriate behavior by businesses. So reports MarketingDive.
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