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Adobe Adds Tools for Marketing Through Spotify

Saturday, Sep 09 2017

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Written by CMO Tech News

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Adobe has completed beta testing, which involved having more than 50 advertisers, including DR Pepper Snapple Group, execute 70 Spotify campaigns through the company’s demand-side platform. So reports MarketingTechNews.

The Adobe platform lets brands provide audio, mobile, and desktop messages with individuals that stream music with Spotify.

Read the full article from MarketingTechNews.

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