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LinkedIn to Connect Sales, Marketing Contacts for Advertising

Saturday, Oct 14 2017

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Written by CMO Tech News

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LinkedIn has made sweeping changes to its Sales Navigator tool, including enhancements that will connect sales and marketing contacts for advertising campaigns. So reports MarTechToday.

In most instances, there is currently only a 60% overlap among contacts being targeted by marketing and by sales.

Read the full article from MarTechToday.

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