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Management Consultants Receive Lukewarm Reception as Marketers

Sunday, Oct 22 2017
News
Written by  CMO Tech News

Marketers at Visa, Nissan, and Pernod Richard say they aren’t clear on why they would tap Deloitte, Accenture, or other management consultants for advertising support and other marketing functions. So reports Digiday.

Management firms have been buying advertising firms, but have yet to gain wide scale success with securing clients for marketing services.

Read the full report from Digiday.

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