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Domain Spoofing Irks Business Insider Exec

A test by Business Insider that lasted only 15 minutes found that millions of impressions were recorded and falsely claimed to be associated with content from the publisher. So reports AdAge.

The results prompted Jana Meron, v.p. of programmatic and data strategy at the company, to proclaim that the injustice of advertising fraud has resulted in her being “pissed.”

Read the full article from AdAge.

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