Among other topics, the book provides examples of customizing content and best practices for one-to-one marketing.
Estimated reading time: 0 minutes, 17 seconds
Evergage Publishes Book on Personalized Marketing
Evergage, which uses behavior analytics and machine learning to customize content, has published “One-to-One Personalization in the Age of Machine Learning,” which is being slated as an industry resource for customized marketing. So reports MarTech Series.
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