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Nude Butts Allow Lush Cosmetics to Avoid Spending on Advertising

Lush Cosmetics and soap company relies heavily on customers’ social media postings, including individuals posting pictures of their butts for brand promotion. So reports CMO.

This approach has allowed the company to avoid spending money on external advertising. The company has approximately 122,000 Facebook followers and its posts have an organic reach on Facebook of 10,000 to 600,000.

Read the full article from CMO.

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