Sears, which has been closing stores in response to declining sales, attributes its lack of TV advertising to an increased focus on digital marketing.
Read the full article from Fortune.
Estimated reading time: 0 minutes, 20 seconds
Sears Kills TV Ads in Shift to Digital Marketing
In a highly unorthodox move, struggling Sears Holdings ran no television advertising during the holiday season, despite the company having a substantial portion of customers who are elderly and are likely view traditional media. So reports Fortune.
Most Read
-
-
Nov 01 2023
-
Written by CMO Tech News
A $4 million advertising campaign backed by San Francisco business…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Women’s clothing company Z Supply has made separate appointments for…
-
-
-
Dec 08 2023
-
Written by CMO Tech News
The global ad market will continue its recovery next year,…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Nike has announced former longtime executive Nicole Hubbard Graham as…
-