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P&G to Make More Cuts to Marketing Budget

Sunday, Feb 18 2018
News
Written by  CMO Tech News

After having cut approximately $750 million from its advertising budget last year, Procter & Gamble plans to take additional actions to reduce its marketing costs. So reports AdExchanger.

In response to concerns over digital marketing fraud, the company reduced its agency roster from 6,000 to 2,500 firms last year and expects to trim an additional 1,250 agencies this year.

Read the full article from AdExchanger. 

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