Brands should also consider other factors, such as ease of integration, reporting capabilities, artificial intelligence, and user support.
Estimated reading time: 0 minutes, 19 seconds
How to Select a Marketing Platform
Rather than base the selection of a marketing platform on vendor hype, brands should seek technology that is appropriate for the size of their databases, the employees that will use the systems, and potential goals for campaigns. So reports CMSWire.
Most Read
-
-
Nov 01 2023
-
Written by CMO Tech News
A $4 million advertising campaign backed by San Francisco business…
-
-
-
Dec 08 2023
-
Written by CMO Tech News
The global ad market will continue its recovery next year,…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Women’s clothing company Z Supply has made separate appointments for…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Nike has announced former longtime executive Nicole Hubbard Graham as…
-