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Estimated reading time: 0 minutes, 19 seconds

Dutch Airline Adds Podcasts to Its Marketing Arsenal

Sunday, Apr 15 2018

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Written by CMO Tech News

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Dutch airline KLM has expanded its marketing program to include podcasts on iTunes and Spotify that discuss how traveling has led to individuals having life-changing events, including events that have been gut wrenching. So reports Tnooz.

The podcasts are unusual for the travel industry which tends to focus its marketing messages on holidays, luxurious resorts, and other travel enticements.

Read the full article from Tnooz.

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