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Email Marketing Disappoints on Memorial Day

Saturday, Jun 09 2018
News
Written by  CMO Tech News

SendGrid data shows that marketing emails generated weak results on Memorial Day with open rates being 8% lower than prior Mondays. So reports Marketing Dive.

Email, however, continues to be highly effective and a study by the Direct Marketing Association and Demand Metric has determined that the marketing channel has a median ROI of 122%.

Read the full article from Marketing Dive. 

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