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BarkBox Cuts Back on Facebook Advertising

BarkBox, which provides dog treats and toys, has reduced the portion of its advertising budget allocated to Facebook from 75% to 25% and has increased marketing through traditional media. So reports DigiDay.

BarkBox, known for its monthy subscription service, will continue to use social media influencers, but it believes television advertising is a better deal and a channel that will allow it to reach a broader audience.

Read the full article from DigiDay.

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