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Swedish Beer Company Hijacks Budweiser Campaign

Swedish beer company Norrlands Guld hijacked Budweiser's recent "tagwords" campaign. So reports MarketingDive.

The Swedish beer company purchasing AdWords on Budweiser's search words. As a result, individuals who searched with keywords used in the Budweiser campaign received ads from Norrlands Guld. The advertising messages included “Why Google beer when you can drink one?" and "IRL beer is better than Googling beer."

Read the full article from MarketingDive.

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