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AT&T Pulls AppNexus from Consortium

Saturday, Sep 22 2018

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Written by CMO Tech News

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After buying AppNexus for $1.6 billion, AT&T has decided to yank the digital marketing unit from the Advertising ID Consortium. So reports AdWeek.

AT&T wants to focus on integrating its own resources with AppNexus.

Read the full article from AdWeek.

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