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Platform Claims to Cut Advertising Costs

Smaato says its Automated Traffic Curation product reduces costs for Demand Side Platforms (DSPs) by using machine learning to cull less relative inventory. So reports MarTech Series.

This approach saves time and expenses associated with sorting and processing bids. The product is offered as part of Smaato real-time advertising platform for mobile publishers.

Read the full article from MarTech Series.

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