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Viant’s Adelphic Launches New Pricing Model

Saturday, Nov 10 2018

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Written by CMO Tech News

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DSP platform Adelphic has launched a software-as-a-service “all-you-can-eat” pricing arrangement as an alternative to the common practice of charging a percentage of media spend. So reports MarketingLand.

Adelphic now charges a monthly subscription price of $3,000 per login, with a 12-month minimum that applies to all vendors involved in the advertising process.

Read the full article from MarketingLand.

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