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Most Marketers Can’t Measure Benefits of Artificial Intelligence

In a recent study by LoopMe, marketers said they are allocating, on average, 15% of their budgets to artificial intelligence, but only 33% of survey respondents said they can measures the results of the technology. So reports Econsultancy.

Among marketers who measure results, 31% said they value the impact on sales the most while only 11% said they value lead generation the most.

Read the full article from Econsultancy.

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