In some instances, the company will use print advertising, but only as a complement to its digital content.
Estimated reading time: 0 minutes, 16 seconds
Estimated reading time: 0 minutes, 16 seconds
Calvin Klein will greatly curtail its print advertising in February and instead focus on its digital-first, socially amplified model that relies on video as its preferred format. So reports WWD.
In some instances, the company will use print advertising, but only as a complement to its digital content.