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Estimated reading time: 0 minutes, 19 seconds

AI Needs a Human Side to Work

Friday, Dec 14 2018

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Written by CMO Tech News

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Artificial intelligence needs empathy for the audiences it serves and marketers must understand the technology’s biases when it’s used for client-facing functions, says Kaiser Permanente CIO John Mattison. So reports CMS Wire.

More specifically, marketers must understand the differences in human and machine technology before being able to use the technology in ways that help people.

Read the full article from CMS Wire.

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