AT&T, which is one of the largest advertisers in the world, acquired AppNexus last year.
Estimated reading time: 0 minutes, 16 seconds
Estimated reading time: 0 minutes, 16 seconds
AT&T has turned to its AppNexus Programmable Platform in-house advertising and analytics unit for programmatic advertising rather than continuing to use a variety of demand-side platforms (DSP). So reports PerformanceIn.
AT&T, which is one of the largest advertisers in the world, acquired AppNexus last year.