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Advertisers and Marketers Have Different Goals

Friday, Jun 21 2019
News
Written by  CMO Tech News Staff
Advertisers and Marketers Have Different Goals

Adobe’s Digital Trends report has found that advertisers are predominantly focused on short-term goals, including driving ROI, while marketers are focused on long-term initiatives such as loyalty and relationships. So reports netimperative.

The report maintains that advertising teams and marketers need to work on similar goals so that consumers receive a unified experience.

Read the full article from netimperative.

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