Estimated reading time: 0 minutes, 15 seconds

Nestlé, McDonald’s and Virgin Media have agreed to pilot test blockchain technology from JICWEBS to provide end-to-end supply chain transparency for digital advertising. So reports MarketingLand.

Agencies for the brands, including Zenith, OMD UK and Manning Gottlieb OMD will also participate in the pilot program.

Read the full article from MarketingLand.

Read 575 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings


For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue


Background Color
Text Color


Background Color


Select menu
Google Font
Body Font-size
Body Font-family
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline