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A study by McGuffin of 2,004 consumers found that 72% of survey respondents (ranging in age from 18 to 71) would pay for a subscription to apps such as YouTube if no alternative existed. So reports econsultancy.

The average price that respondents are willing to pay is $4.20 a month for YouTube and $3.38 a month for Google Maps.

Read the full post from econsultancy

Last modified on Friday, 30 August 2019
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