Estimated reading time: 0 minutes, 21 seconds

Estée Lauder is now spending 75% of its digital marketing budget on social media influencers and has learned how to better target its advertising to growth areas, according Fabrizio Freda, the company’s president and CEO. So reports The Drum.

Despite concerns about certain influencers having committed follower fraud, influencer marketing increased 83% in the United States and Canada during the most recent quarter.

Read the full article from The Drum.

Read 464 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline