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Estée Lauder is now spending 75% of its digital marketing budget on social media influencers and has learned how to better target its advertising to growth areas, according Fabrizio Freda, the company’s president and CEO. So reports The Drum.

Despite concerns about certain influencers having committed follower fraud, influencer marketing increased 83% in the United States and Canada during the most recent quarter.

Read the full article from The Drum.

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