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Tiffany Profits Grow Thanks to Cutting Marketing Budget

Thursday, Sep 12 2019
News
Written by  CMO Tech News Staff
Tiffany Profits Grow Thanks to Cutting Marketing Budget

Retailer Tiffany said its quarterly profits exceeded expectations, a result of it curtailing its digital marketing while it builds a new website to cater to younger consumers. So reports Reuters.

Specifically, the company said it suspended a significant amount of its digital marketing, but plans to spend more in the second half of the year as it focuses on younger shoppers. 

Read the full article from Reuters.

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