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Digital Profiles May Not Improve Advertising Effectiveness

Monday, Nov 11 2019
News
Written by  CMO Tech News Staff
Digital Profiles May Not Improve Advertising Effectiveness

Targeted marketing may not be as effective as commonly believed. That's according to a recent study called “Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies." So reports Eurekalert.

In one example, only 59% of advertisements were pitched to the correct demographics, according to the study’s authors, Nico Neumann of Melbourne Business School, Catherine Tucker of MIT and the National Bureau of Economic Research, and Timothy Whitfield of Burst SMS in Australia.

Read the full article from Eurekalert.

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