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A lot of CMOs showed up for this year’s Consumer Electronic Show (CES). This is a validation that technology plays a huge part in the transformation and disruption in the application of marketing. So reports Forbes.

taking notes 3475991 1280A group of CMOs from diverse brands gathered together as panelists to talk about what it means to be a CMO. Panelists included Diana O’Brien, Global CMO of Deloitte, Deborah Wahl, CMO of General Motors, and Jennifer Berman, CMO of Insider. They are united when it comes to the belief that CMO is just a job title and that what’s really important is what a person brings to the table to help propel the brand forward.

CES not only showcases the latest products or services but it also features the latest developments in communication and activation with customers. From 5G to AI to privacy issues, every company and brand should be able to navigate and move along with the changing times. They need to solve the core problem of generating new ideas that are inspirational and wonderful.

“Every company is a tech company,” said Jean Foster, SVP of Marketing and Communications Officer of The Consumer Technology Association, as quoted in the Forbes article.Foster was the panel moderator. “You only have to walk around in CES, and you'll see companies like John Deere, Delta Airlines ...these companies are tech companies. You all represent brands that people wouldn't think are traditional tech brands.”

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