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The world is deeply saturated with Valentine’s Day products—lots of clichés and obvious marketing strategies that leaves consumers underwhelmed.

rope 2527457 640 smallHere are four ways, according to MarTech Advisor, to help marketers stand out this year: 

  1. Inspire with User-Generated Content (UGC). Encourage your customers to share their personal stories on social media. This will help your brand form a bond with your customers. Anything that will inspire your audience to express their personal stories and show their creative side is extremely helpful. Using the right hashtags for your UGC campaign is also extremely helpful.
  2. Promote self-love. Valentine’s Day is a perfect time to pamper oneself. For those who does not have a significant other to splurge on, this holiday is the perfect opportunity to encourage self-love and care. Market a discount on massages, facials, spas, free meals, or anything that consumers can use to spoil themselves.
  3. Get creative to tackle emotions. This is a time when the heartbroken are reminded what they went through. For some, this is a reminder of their aloneness and singleness. This is also a perfect opportunity to emotionally connect with your consumers by introducing ways to help them deal with their loneliness and heartbreak.
  4. Tell Them How to Win Them. Show your consumers the easiest way to book a dinner date or which product or service is the most popular in the market. Valentine’s is the good time to market ideas to customers wanting to impress a date, express their love for someone or win someone back.

Read the full article from MarTech Advisor.

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