One huge example: AI is programmed to detect algorithms of intern searches for celebrities or products. So, when AI detects a surge in searches for Kobe Bryant’s name, it would automatically suggest Jerseys and other products related to Bryant. But when Bryant was tragically killed in a helicopter accident, AI was not be able to detect if the searched were due to something positive or negative.
Here are three effective uses of AI so it will help boost marketing instead of sabotaging it:
- Measure what matters
- Implement a smart-pixel strategy
- Encourage cross-team collaboration
