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CIOs and CMOs have rarely interacted in the past, but today that’s changing. So reports CIO.

greeting 1296493 640 smallThis increasingly close partnership is being driven, in part, by the growing need for marketers to use “next-generation marketing and customer experience systems.” CIOs are essential in ensuring organizations secure or develop the right digital marketing tools and apps.

“As these systems become more complex and contain more data, the CMO and marketing team will benefit from working with the CIO and IT team to ensure that IT is optimizing both the operational and security aspects of marketing’s digital systems,” Cynthia Stoddard, CIO and SVP at Adobe, told the publication.

The CMO-CIO partnership has many benefits, including:

  • Getting higher performance from applications
  • Protection, backup and security of data
  • A seamless customer journey and better customer service

Read the full article from CIO.

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