Certainly, this is not the first and won’t be the last crisis that marketers will ever face. Jeff Winters, Founder and CEO of Sapper Consulting, and his team came up with the term “Break Glass Plans.” Winters believes that a proactive approach is better than a reactive one.
Christine Yaged, Co-Founder and Chief Marketing Officer of FinanceBuzz, a Launch Potato Company, believes that firms really need to develop diverse sources of revenue. A single source of revenue can be very risky for a business, especially during a crisis.
Gabe Kennedy, Co-Founder of Plant People said, “Due to the precarious nature of climate change, pandemics, and geopolitical strife, unstable markets and social instability are inevitable, as a company, we are dedicating time to planning and managing our response in order to continue to serve our customers and help the most vulnerable in urgent crises.”Last modified on Monday, 20 April 2020