Estimated reading time: 0 minutes, 51 seconds

Entrepreneurs' Perspective on Preparing for the Crisis After COVID-19

Forbes connected with entrepreneurs about what they are doing to combat this pandemic and take-aways for preparing for the next one.

connection 4884862 640smallCertainly, this is not the first and won’t be the last crisis that marketers will ever face. Jeff Winters, Founder and CEO of Sapper Consulting, and his team came up with the term “Break Glass Plans.” Winters believes that a proactive approach is better than a reactive one.

Christine Yaged, Co-Founder and Chief Marketing Officer of FinanceBuzz, a Launch Potato Company, believes that firms really need to develop diverse sources of revenue. A single source of revenue can be very risky for a business, especially during a crisis.

Gabe Kennedy, Co-Founder of Plant People said, “Due to the precarious nature of climate change, pandemics, and geopolitical strife, unstable markets and social instability are inevitable, as a company, we are dedicating time to planning and managing our response in order to continue to serve our customers and help the most vulnerable in urgent crises.”

Read the full article from Forbes.

Read 1843 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.