Under Torresan, the company will be undertaking a rebranding and seeking to multiply its ongoing marketing activities. His appointment is effective immediately. CoinPayments is the first and largest cryptocurrency payments processor with $5 billion worth of transactions since it opened.
Torresan has worked in technology marketing for decades. In 1998 he co-founded and managed MindfulEye, an artificial intelligence company. He later co-founded institute B, a prominent Vancouver-based social enterprise incubator. Torresan also founded and ran Torresan|TCI Communications, one of Vancouver's best-known public relations companies. Most recently, he built and exited Archive Digital, a marketing agency specializing in e-commerce.