The cuts primarily hit its New York City headquarters and impact all departments and levels of seniority.
Droga5 was purchased by Accenture last April for $475 million. Accenture is reportedly planning to cut 5% of its global workforce. However, the cuts at Droga5 are specific to the agency’s challenges and not related to broad pressures on Accenture’s business, according to the report.
The pandemic has put the squeeze on many creative agencies.