1984: Iconic Commercial and Rise of the Mac
Apple redefined what a computer is and who it is for.
Apple Takes on IBM, Microsoft
Apple used its “user-friendly approachability in commercials” while take short at Microsoft, IBM and other competitors in the 1980s and 1990s. “Although Apple in the 1990s was considered a novelty of sorts after falling out of favor with many households, the brand’s image as the un-PC soon took the world by storm and ushered in Apple’s dominance just a few years later,” according to the article.
Steve Jobs Returns
Upon his return, Jobs narrated “The Crazy Ones,” a series of black and white images of historical individuals who were considered misfits but changed the world.
Think Different
Apple’s tag ushered in a new era featuring the iMac, which didn’t look anything like the competition and was easy to use and install.
iPhone Unveiled at the Oscars
Just 14 years ago there were no iPhones in circulation. Now there are more than 900 million all over the world. It was introduced with a simple “Hello” during the 2007 Oscars.
Strategies to Tug at the Heartstrings
As Apple gained momentum, its commercials often featured young adults using its technology to interact with family members
A Humorous Approach to App Obsession, Privacy Worries
The tag “There’s An App For That” showed Apple could poke fun of itself. The firm has also recently begun talking more about personal privacy.
