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Target Names New CMO Amid Leadership Shakeup

Target has named Cara Sylvester its new chief marketing and digital officer. She replaces Rick Gomez, the previous CMO, who will now lead the company’s food and beverage unit. So reports Forbes.

Target2The 14-year Target veteran is the first female CMO at the big box retailer. During her time at Target, Sylvester has served in a variety of leadership roles across strategy and merchandising, most recently as SVP of home, during which she increased the product category's digital penetration to a leading position within the company and consistently drove strong sales and market share gains.

In her new position, Sylvester will be responsible for deepening affinity for the Target brand across all platforms, furthering the company's popular loyalty program and in-house media company, and fueling continued digital growth for the retailer.

Read the full article from Forbes.

Read the full press release from Target.

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