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5 Marketing Lessons from Fortune 500 Firms

Marketing professionals can learn a lot from Fortune 500 companies—things they can use to take their brands and marketing strategies to the next level. So reports Entrepreneur.

strategy 791200 640smallThose lessons include:

  • Understand why customers buy your products: knowing their motives allows you to shape your messages to them.
  • Respond quickly to changed behaviors: it's crucial for businesses to be able to change with the times.
  • Gift-giving is quick and easy with e-commerce: the pandemic has accelerated the growth of ecommerce for big brands. “Making your products available online gives your brand flexibility while increasing its reach to customers,” according to the article.
  • Embrace digital marketing: brands cant afford to skimp on digital marketing.
  • Leverage online data: tapping into the data behind every online review will help marketers better promote their products.

Read the full article from Entrepreneur.

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