New Pinterest Tools
Pinterest recently unveiled a number of new features and products during its summit, a virtual event lasting 90 minutes, according to an article from Campaign. Among those new items are:
- Pinterest Premiere, which allows advertisers to “target audiences at scale with exclusive video placements on the home page filtered by demographic, interest or category.”
- Pinterest Trends, which allows marketers in the U.S. to view trends through data and graphs. This will help marketers optimize their performance.
- Conversion Insight, which enables advertisers to see promoted and organic metrics in a single report. This helps marketers better understand attribution windows and how consumers make purchases.
Pinterest Focusing on Video and Content Creators
“We want to continue to invest in video to provide our users with more dynamic experiences, like how-to tutorials, and more engaging, immersive storytelling from brands,” says CMO Andrea Mallard, according to a Forbes article. Mallard added that Pinterest is taking important steps “to build a creator ecosystem around story pins so that a new generation of creators can create great content and enrich the lives of pinners.”
The firm is also trying to recruit more content creators as part of its focus strategy.
Reintroducing Itself with a Brand Campaign
Pinterest is seeking to reintroduce itself to the world with its first brand campaign this year, according to a report from MediaPost. The campaign was not officially announced by the company, but rather discussed by a source speaking to the outlet. Further details were not provided.