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Headspace Names Hulu Growth Marketing Exec as New CMO

Mindfulness and meditation company Headspace has named Val Kaplan Zapata its new Chief Marketing Officer (CMO) beginning in April 2021.

Val Zapata HeadshotjpegZapata will report to CEO CeCe Morken, Zapata will lead a cross-functional marketing team with shared responsibility for acquisition, conversion, and retention.

Zapata most recently held the role of Vice President of Growth Marketing for Hulu, where she led growth marketing efforts across the full subscriber lifecycle, including media, acquisition, lifecycle and analytics. During her tenure she helped drive record-breaking subscriber growth for the streamer, more than doubling their subscriber base in under three years.

Prior to Hulu, she led growth efforts for both direct-to-consumer and media businesses. Zapata built the business development function at Helix Sleep, an e-commerce mattress company, and worked on market operations and monetization at Instagram.

Headspace collaborated with executive leadership search firm and longtime partner, Grace Blue, to fill the newly opened role.

Read the full press release from Headspace.

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