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Uber Exec Joins Instacart As VP of Brand & Marketing

Instacart introduced Laura Jones as the firm’s new vice president of Brand & Marketing. She will report directly to COO Asha Sharma.

InstacartAt Instacart, Jones will lead the company’s central Brand & Marketing function encompassing Creative, Brand Marketing, Brand Media, Product Marketing, Partner Marketing and Marketing Operations. She will be responsible for shaping and defining a cohesive brand that threads across all aspects of Instacart’s business.

Jones joins Instacart from Uber, where she most recently served as the Global Head of Marketing for the Rides business. Prior to that, she served as Uber’s Global Head of Product Marketing where she built a global team of more than 60 product marketing managers and strategists responsible for Uber’s Rides, Eats and Freight businesses.

“During her time at Uber, Laura was at the helm of every product launch, shaping iconic experiences and campaigns that have evolved Uber from a niche service into a globally resonant brand serving over 120M+ customers worldwide,” the company said in a statement.

Before Uber, Laura was at Google where she led Brand and Marketing Communications for Google Express.

Jones is the latest in a string of high profile moves the company has made in recent months as it seeks to bolster its c-suite and executive ranks.

Read the full press release.

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