Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Last year, marketing budgets faced cuts as the COVID-19 crisis took hold. Yet, despite the expectation that budgets would bounce back, the depressed levels have persisted into 2021. So reports Forbes.
Gartner’s CMO Strategic Priorities Survey 2020-2021 shows that the portion of firms’ revenue allocated to marketing fell from 11% in 2020 to only 6% this year, the lowest level in the history of the survey.
Factors contributing to depressed marketing budgets include CFOs seeking to maintain a lower cost base and CMOs showing they could do more with less last year.
Read the full article from Forbes.
The global ad market will continue its recovery next year,…
Nike has announced former longtime executive Nicole Hubbard Graham as…
Women’s clothing company Z Supply has made separate appointments for…
Fernando Machado, the chief marketing officer at plant-based food technology…