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Less Than 1 in 4 Firms Have a ‘ Very Effective’ CMO-CIO Partnership  

A new study finds that just 23% of firms have a ‘very effective’ relationship between the CMO and CIO. That’s according to ‘Making Martech Pay Off’. So reports The Drum.

handshake 220233 1280The CMO Council has singled out this relationship “as the key to future martech performance,” according to the article. Effectiveness was rated based on innovative techniques used. Relationships using an average of two techniques were considered ‘very effective.’

Two-thirds (65%) of CMOs with ‘very effective’ relationships with IT “regularly collect and distribute key performance indicators with insights and recommendations”

Read the full article from The Drum.

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