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Zoom’s CMO On ‘Hybrid’ Work and What’s Next

Janine Pelosi, Zoom’s CMO, recently sat down for a Q&A session with Digiday to discuss the impact on the pandemic, what’s next and the importance of defining “hybrid” work going forward.

ZoomHere are some highlights from their conversation:

  • Historically slower moving industries such as “healthcare, financial services, and education” are “innovating at a pace I’ve never seen before.”
  • The company does not think about Zoom fatigue on a daily basis. “It’s about meeting fatigue. It’s the fatigue of being in your home, trying to be Superman or Superwoman with your time… I think about what the world is going to look like in the future, so we’re focusing on what’s hybrid. As an industry, we need to define hybrid.”
  • Hybrid is really about “the consumer having choice in when or where they spend their time physically or virtually… I don’t feel that everything always has to be on video… It’s thinking about your day a little bit differently than what you would have if you had been in an office, physical environment.”
  • Regarding what’s next for Zoom, Pelosi said there are “going to be a lot of firsts that are coming that are really centered around our customers... If you think about the return to office and everything that’s happening there, it’s return to office, Zoom events, what hybrid is actually going to be defined as, and the developers. That to me is what’s next.”

Read the full article from Digiday.


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