Estimated reading time: 0 minutes, 43 seconds

Black Exec CMO Alliance Launches Playbook

The Black Executive CMO Alliance (BECA) launched the BECA Playbook, which seeks to “challenge the corporate diversity gap and transform the future of business by building the next generation of C-suite marketing executives.” So reports Black Enterprise.

BECAThe initiative is a major commitment by some of the biggest brands in the country tackle the barriers keeping Black executives from advancing their careers.

The playbook offers:

  • Mentorship and coaching
  • Access to a network of top Black marketing executives
  • Education to help close marketing skill gaps
  • “Branded credentials for certifications that matter to marketing leaders”
  • A network to share and learn from

The inaugural group of this mentorship program will consist of 25 high-potential Black marketing pros in the middle of their careers. The program will prepare them for leadership roles at top organizations and help them propel their careers.

Read the full article from Black Enterprise.

Read 1208 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.