Highlights of the interview include:
- On why its growing in popularity: “…it’s often difficult for an organization’s in-house marketers to be experts in all aspects of marketing. That’s where a Fractional CMO comes in to act as an extension of a company’s team, augmenting the skills and expertise of their in-house talent.”
- On COVID’s impact on the strategy: “COVID has accelerated the shift from conventional advertising to digital marketing. With this change came increasing digital advertising costs and complexity for business owners… During the pandemic, businesses with a Fractional CMO by their side actually had the expertise they needed with capabilities beyond digital marketing that aided them in surviving the tough times.”
