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Taco Bell’s Zipporah Allen Tapped to Lead Strava’s Marketing

Strava Inc. has named Zipporah Allen its new CMO. She is the fitness startup’s second ever CMO. So reports The Wall Street Journal.

StravaStrava’s first CMO, Erik Joule, left the firm in 2015. Marketing VP Gareth Nettleton had run the firm’s marketing efforts since Joule’s departure until his own departure in June 2021.

Allen previously served as Taco Bell’s chief digital officer.

Strava’s CEO said they hired Allen and brought back the CMO role to help the firm grow its user base.

Read the full article from The Wall Street Journal.

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