The goal of the certificate is to help employers and job seekers gain the skills needed to succeed in online businesses. It will help jobseekers learn how to find customers online and sell them products and services. It will also teach them about marketing analytics and measurement.
The certificate will help individuals learn about digital marketing tools and platforms including Twitter, MailChimp, Canva, Google Ads and Analytics. It also provide insights into using Constant Contact, Shopify, Hootsuite and HubSpot.