In this role, Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands. Her scope includes a focus on consumer insights & intelligence, digital go-to-market-strategies, marketing innovation, media planning and buying, and creating a center of excellence in content and digital services. Wen will also serve as a member of L’Oréal USA’s Management Committee.
Han’s “outstanding track record and extensive knowledge of how we can best engage with our consumers and accompany them in both offline and online environments will be critical to our success,” said David Greenberg, CEO of L’Oréal USA.
Han previously served as the Global Chief Digital Officer for the L’Oréal Paris brand.